Disruption is an inevitable result of technological innovation and advancement. As powerful new technology emerges—the internet, mobile platforms, the cloud, etc.—those organizations that fail to adapt and evolve inevitably fall by the wayside. Even industry giants are not immune to this phenomenon, and the history of business is littered with companies that failed to keep up with the pace of technological evolution and paid the price for it.
Conversely, companies that recognize the changing times, proactively incorporate disruptive technology and embrace new business models adequately prepare themselves for the future. Not only are they able to remain competitive—they often thrive. Take a look at the chart below for some examples of companies that struggled or thrived with the emergence of new disruptive technology.