WestJet and IBM are Using Business Rules to Deliver an Exceptional Travel Experience

WestJet Airlines, Canada’s low-cost carrier, is using IBM Operational Decision Manager to enrich the travel experience for the more than 50,000 customers it serves daily. To better meet the needs of today’s always-connected traveler, WestJet is using IBM technology to provide customers with more meaningful notifications from the moment they decide to take a trip, to the day they return. Using business rules, WestJet is integrating tailored notifications to customer preferences to provide customers with critical information at the right time through various channels. For instance, if a traveler’s aircraft has changed to an alternate gate, they are now sent a real-time notification, in the manner they’ve preselected, containing the new gate information.

[embedyt] http://www.youtube.com/watch?v=QHg_cdNuaqU[/embedyt]
Watch their story and read the full case study here: http://bit.ly/1rPbvaD

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